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How to Sell Your Product in Odoo 17 Website

April 14, 2026 by
How to Sell Your Product in Odoo 17 Website
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How to Sell Your Product in Odoo 17 Website


Odoo, a widely adopted open-source enterprise resource planning system, is a cornerstone for many businesses seeking robust ERP solutions.

Odoo is dedicated to creating software that is straightforward and user-friendly. By focusing on improving operational processes and automating time-consuming tasks, companies can save valuable time.

Odoo's comprehensive web development platform streamlines the process of managing and building eCommerce websites. Equipped with pre-designed themes, website builder software, and various features, it is a powerful tool for website management.

Odoo Website module provides a robust framework for building e-commerce platforms and websites without the complexities of coding. Users can leverage the website builder software and pre-designed templates to create stunning eCommerce websites effortlessly.

Users have the ability to easily handle website layouts, content, media additions, banner changes, and page management. Utilizing ready-to-use themes can simplify the use of application-specific modules for developers. The Odoo platform's website builder app is unique in its ability to streamline the time-consuming, hands-on aspects of website creation. Additionally, the module offers a diverse range of features and operations, such as

Share products across multiple websites by using a common database to power them all

Maximize Lead Generation: Implement clever marketing strategies to maximize lead generation from website visitors. This can include monitoring IP addresses, optimizing call-to-actions, creating engaging forms, and more.

Website Articles: Adding blog posts can help you keep your website content up-to-date.

SEO tools are essential for creating search engine optimized content. Ensure your image titles and meta descriptions are tailored for maximum visibility.

Odoo offers eye-catching themes for website builders.

Utilizes a highly customizable platform with a range of features including website builders, animations, color gradients, and various other tools for website development.

Download graphics, films, and photographs from the application platform without incurring any royalty costs.

Facilitate multilingual translations through inline translation and automatic recognition of visitor languages based on GeoIP.

Integrated social media solutions: Odoo offers seamless integration of push notifications, social media marketing, email marketing, and website building tools for a cohesive digital marketing strategy.

Personalize your content based on the specific needs and interests of each visitor: Tailor your page's content to match the country, industry, advertisements, and more of your audience.

Real-time dashboard: Keep tabs on your top-performing website visitors and connect with them effortlessly using push alerts, SMS, live chat, and more.

Utilizing the adaptable and user-centric Odoo website module, users can establish their e-commerce platform with ease. Offering drag-and-drop functionality, an extensive selection of building blocks, and a diverse range of themes, this platform effectively captures user attention. Its user-friendly interface enables users to create e-commerce entities swiftly and effortlessly.

In this blog post, we will explore how to leverage the features and functionalities of the Odoo 17 platform for product sales. The steps involved in selling a product are akin to those in the Events, Sales, and Purchase Modules. Additionally, the form layout closely resembles the standard Odoo forms.

First, we can use the "Products" part of the "E-commerce" menu, as shown in the picture below, to create a new product for sale.



Upon selecting the "Products" option, a comprehensive dashboard view will be presented, showcasing a Kanban view of a variety of developed goods that have been meticulously organized. Additionally, you have the flexibility to customize the view by selecting an alternative visualization icon from the choices provided in the top right corner of the form view.


Clicking on the "NEW" button below the "Products" title allows you to create a new product for sale. This action opens a form view where you can input the details of the new product, as depicted in the screenshot below.




Creating and managing a product is comparable to how modules are configured, covering sales, purchases, inventory, and leasing, as demonstrated in the screenshot.

When engaging with the product configuration form, users are required to input the product name and details, and meticulously complete the six designated categories: General Information, Attributes and variants, Sales, Purchase, Inventory, and Accounting.

General Information

Product kind, Invoicing Policy, Unit of Measure, Purchase Unit of Measure, Sales Price, Customer Taxes, Cost, Product Category, Internal Reference, Barcode, Product Tags, and Company Details are among the basic product details that need to be filled out in this area.

Attributes and Variants

Within the designated "Add a line" field, users are able to input data for the attributes of multiple versions of the specific product within this category.

Sales

The sales section comprises components for in-store purchases, online store, additional product visuals, upselling and cross-selling strategies, and sales copy.


Within the Upsell & Cross-Sell segment, users have the option to input information regarding additional items, complementary products, and substitute goods.

Purchase


Vendor information can be entered in this section, which includes details such as vendor name, vendor bill, taxes, control policy, and purchase description. In the image provided, you can choose the vendor name from the drop-down menu labeled "Add a Line" within the "Vendor" section.

Inventory

Key components of the inventory section include Operations, Logistics, Receipts Description, and Delivery Orders Description.


Display the Product Routes and the User Name associated with each Product.

As evidenced in the screen capture above, kindly ensure the inclusion of the weight, volume, customer lead time, HS code, origin of goods, description for receipts, and description for delivery orders.

Accounting

Illustrated in the screenshot is the Accounting segment, which is segregated into Receivables and Payables. Within these sections, users are tasked with defining the Income Account, Expense Account, and Price Difference Account.


Users are provided with the choice to add a new bank account or select from the dropdown menu corresponding to the pertinent fields.

Upon completion of the required modifications, utilize the save icon situated in the top left corner of the form view to save the changes. Furthermore, you may opt to employ the "Go To Website" function available in the form menu to publish the product for sale and preview the website.



As seen in the screen grab below, we can publish the developed product from the main menu of the website page.


With a simple click on the "Unpublished" button, users can release their products; the button will transition to green and indicate "Published" upon completion.


To access the 'Mobile Preview' of the shopping cart, simply select the mobile phone icon located adjacent to the 'Published' button.



Our newly developed product is now available for purchase.

We have covered the extensive process of developing a product for the market. Customers can now buy or place orders for the products on your website.

Similar to other Odoo ERP Modules, the procedures outlined in this blog are straightforward and easily understandable, making it accessible even to users with limited prior knowledge to manage their items and update their websites.

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